PROTOTYPE
01 / 25 — HERO
An end-to-end workspace for the modern Relationship Manager — triage, decide, act, communicate.

From a fragmented day
to focused decisions

ROLE
Senior UX/UI Designer & AI Strategist
CLIENT
Strand Finance — Private Wealth
TIMELINE
24 weeks · 2026
TEAM
1 Product Manager · 2 Software Engineers · 1 Power BI Developer 1 Data Scientist · Me (UX Designer and AI Strategist )
PLATFORM
Enterprise Web + Responsive PWA
TOOLS
Figma · Angular · Power BI · SAAS
STATUS: CASE STUDY · 2026 PARTH PAREKH · DESIGN LEADERSHIP REVIEW
02 / OVERVIEW
THE SOLUTION AT A GLANCE
EXECUTIVE PREVIEW

A unified workspace for the four moments of an RM's day — triage, decide, act, communicate.

About this case study
The original engagement at Strand Finance is under NDA. The visuals shown here are a recreation built for portfolio purposes; the problem framing, user research, design decisions, and component architecture are from the original engagement. Specific metrics reflect either measured outcomes from the original work or modeled projections based on competitive benchmarking — noted where applicable.
strand.finance / rm / command-center
PREVIEW MODE
03 / STRATEGY
DESIGN PHILOSOPHY
UX STRATEGY

Workflow before data. Every screen earns its place.

The work was framed around four core verbs of an RM's day — TRIAGE, DECIDE, ACT, COMMUNICATE. Every screen serves one of these moments.

TRIAGE DECIDE ACT COMMUNICATE

The work was framed around four core verbs of an RM's day — TRIAGE, DECIDE, ACT, COMMUNICATE. Every screen serves one of these moments.

TRIAGE DECIDE ACT COMMUNICATE

The work was framed around four core verbs of an RM's day — TRIAGE, DECIDE, ACT, COMMUNICATE. Every screen serves one of these moments.

TRIAGE DECIDE ACT COMMUNICATE
PRINCIPLE 01
Workflow before data.
Every screen earns its place by serving a moment in the RM is day.
PRINCIPLE 02
AI augments, never replaces.
AI handles synthesis. The RM owns the relationship.
PRINCIPLE 03
Trust through transparency.
Every number shows its source, its timestamp, and its confidence.
BEFORE WORKFLOW
AFTER WORKFLOW
04 / CONTEXT
WHY NOW
INDUSTRY CONTEXT

Four forces reshaping wealth management.

FORCE 01

Fee compression.

Robo-advisors at 25 bps are squeezing traditional 1% firms. Survival means serving more clients without sacrificing quality.
→ Industry estimates suggest AI-augmented workflows could lift RM capacity by 30–40%.
Source: McKinsey "The future of wealth management" (2023)
FORCE 02

The Great Wealth Transfer.

~$84T passing from Boomers to Gen X and Millennials over 20 years. The next generation expects native digital experiences.
→ Mobile-first PWA is table stakes.
Source: Cerulli Associates "U.S. High-Net-Worth Markets" report
FORCE 03

An aging RM workforce.

The average advisor is 55+. Tools must be intuitive enough that younger RMs can ramp up in months, not years.
→ Modernized tooling can compress ramp time from 18 months to 6 months for new advisors.
Source: J.D. Power "U.S. Financial Advisor Satisfaction Study"
FORCE 04

Alternative-asset explosion.

Private equity, crypto, direct real estate — now part of HNWI portfolios, but the data is unstructured chaos.
→ Designed AI capability to normalize capital-call PDFs from unstructured formats.
05 / RESEARCH
200+ DATA POINTS
METHODOLOGY

Six methods. 100+ participants. Twelve pain points out.

METHOD 01
Stakeholder Interviews
12 RMs · 3 Compliance · 2 Heads of Wealth
Workflow themes, vocabulary, mental models.
METHOD 02
Contextual Inquiry
6 full-day shadowing sessions
Tool-switching map, real prep rituals observed in situ.
METHOD 03
Client Surveys
85+ HNWI & mass-affluent clients
Emotional gap, fee perception, statement comprehension.
METHOD 04
Heuristic Audit
Incumbent platform + 5 competitors
Pattern inventory, density baselines, IA comparison.
METHOD 05
Data Diary Study
4 RMs · 2-week structured diary
Friction logged in the moment, time-of-day patterns.
METHOD 06
Compliance Workshop
Co-design · 1-day intensive
Risk surface map, false-positive failure modes.
06 / SYNTHESIS
VOICE OF USER · PAIN POINTS
RESEARCH SYNTHESIS

The three friction points that defined the project.

Pre-meeting prep takes me two hours. I do 45 clients quarterly. I am a highly-paid formatting machine.
SENIOR RELATIONSHIP MANAGER
Representative quote — synthesized from 12 RM interviews
I get a 40-page statement every month. It goes straight to the shredder. Just tell me if I am okay.
HNWI CLIENT
Representative quote — synthesized from 85+ client surveys
Top 3 Strategic Pain Points
01
Prep Paralysis. 90+ hours per quarter spent on manual data aggregation across 5 silos.
CRITICAL
02
Reactive Drift. Concentration risks and IPS breaches are caught weeks too late by compliance.
CRITICAL
03
The Trust Gap. Jargon-heavy reporting leaves clients asking: "What am I actually paying for?"
HIGH
07 / PERSONAS
THE TRI-FOLD STAKEHOLDER
PERSONAS

Three roles. One shared pain: fragmentation.

JW
Jameson W
SR RELATIONSHIP MANAGER · 12Y
AGE
47
BOOK
45 clients
AUM
$380M
TECH
High / Wary

GOALS

  • Walk into every meeting fully prepared
  • Spot client problems before clients do
  • Grow her book through referrals

FRUSTRATIONS

  • Data scattered across 5+ systems
  • 2-hour pre-meeting ritual
  • Reactive drift detection

I want to spend time talking to my clients, not wrestling with spreadsheets.

SA
Sharon Aguste
HNWI CLIENT · PRE-RETIREMENT
AGE
58
SEGMENT
HNWI
ASSETS
$8.5M
STAGE
Pre-retire

GOALS

  • Know if he can retire on time
  • Fund daughter's wedding next year
  • Leave a legacy without family conflict

FRUSTRATIONS

  • Doesn't understand his statements
  • Fees feel opaque
  • Wants "am I on track?" not TWR

Don't tell me my alpha. Tell me if I can afford to retire at 60.

DW
Diane Whitfield
HEAD OF COMPLIANCE · 15Y
REPORTS
8 analysts
TENURE
15 years
SCOPE
Firm-wide
TECH
Medium

GOALS

  • Surface systemic risk before regulators do
  • Reduce false-positive alerts
  • Audit trail without burdening RMs

FRUSTRATIONS

  • Concentration risk hides at household level
  • KYC profiles go stale
  • Succession exposes data debt

Compliance shouldn't be an autopsy. It should be an early warning system.

08 / JOURNEY
BEFORE THE REDESIGN
CURRENT-STATE JOURNEY

A fragmented Tuesday morning — six steps, five systems, zero confidence.

T −2:00
01 · TRIGGER
Calendar alert
"I need to start prepping now."
😐
2 hrs to prep · context-switch starts
T −1:45
02 · GATHER
Open 5 systems
"Where did I save last quarter's notes?"
😤
5+ tool context switches
T −1:00
03 · AGGREGATE
Export 3 CSVs
"Did I include the trust account?"
😟
Manual, error-prone consolidation
T −0:30
04 · WRITE
Draft narrative
"Did I get the benchmark right?"
😩
Repetitive writing fatigue
T −0:10
05 · FORMAT
PowerPoint hell
"This template is so old."
😐
Time spent on fonts, not insight
T 0:00
06 · MEETING
Enter unprepared
"Please don't ask about Apple."
😬
Knowledge gaps surface live
EMOTIONAL CURVE DIP AT AGGREGATION
09 / FLOW
PRE-MEETING PREP · <5 MIN
PRIMARY TASK FLOW

Two hours, compressed into seven steps.

01 · TRIGGER
Calendar event fires
RM gets a 30-min pre-meeting nudge.
02 · LAUNCH
Meeting Mode opens
Auto-routed to the right household.
03 · ASSEMBLE
AI builds snapshot · 5s
Performance + allocation + flags.
04 · DRAFT
Narrative in RM's voice
Tone matched to historical writing.
05 · REVIEW
RM scans, edits 1–2 lines
"Sounds like me" feedback loop.
06 · APPROVE
One click confirms
Locks the version for audit.
07 · PACKAGE
PDF + screen-share
Auto-formatted for the meeting.
08 · OUTCOME
RM enters prepared
End-to-end: ~120 seconds.
10 / AI STRATEGY
THE STRATEGIC BET
AI INTEGRATION

AI not as a feature.
AI as a material.

Treating AI like a "ChatGPT button" failed. Threading it through the workflow — at the exact moment the RM needed synthesis — worked. For every pain point we asked one question: can AI eliminate the friction entirely?

FOUR PRINCIPLES FOR AI IN UX
01
Show confidence, not just answers.
02
Always editable.
03
Provenance, one click away.
04
No hallucinated specificity.
11 / AI AUGMENTATIONS
11 INTEGRATIONS
AI SOLUTIONS

Eleven pain points. Eleven AI augmentations.

A · 01
Unified household view
Entity-resolution AI auto-maps external accounts to households via name, address, tax ID.
ENTITY RESOLUTION
A · 02
Meeting Mode
GenAI drafts the quarterly summary in the RM's specific tone of voice.
NLG · TONE TRANSFER
A · 03
Predictive market impact
Overlays simulated "estimated current impact" based on live indices.
PROBABILISTIC OVERLAY
A · 04
Predictive drift detection
Volatility analysis flags 90% breach probability 7 days out.
FORECAST · 7D HORIZON
A · 05
Auto-applied benchmarks
System locks blended benchmark from the signed IPS.
PROVENANCE LOCK
A · 06
Voice-to-CRM
Mobile transcription + action-item extraction + auto-log.
ASR · NLP
A · 07
Dynamic Monte Carlo
Real-time goal projection recalc as the client moves sliders.
SIMULATION · LIVE
A · 08
Value Delivered Ledger
Auto-scans trade logs to quantify tax-loss harvesting savings.
FEE TRANSPARENCY
A · 09
Narrative statements
Generates 3-paragraph TL;DR tuned to client literacy level.
NLG · PLAIN ENGLISH
A · 10
Life-event scanning
Scans meeting notes for life-event keywords → prompts KYC refresh.
NLP · COMPLIANCE
A · 11
Ask AI · knowledge graph
LLM queries 10 years of meeting notes. Beats the succession problem.
RAG · LLM
RESULT
11 / 11
Pain points resolved
via threaded AI.
12 / EVOLUTION
WIREFRAME TO HI-FI
ITERATIVE DESIGN

From structural scaffolding to interactive dashboards.

PROCESS VALIDATION
Validating Information Architecture
By testing low-fidelity wireframes early, we validated the progressive disclosure model—ensuring the dashboard hierarchy prioritized critical alerts (drifts/breaches) without overwhelming the user. Only after confirming the interaction flows did we scale up to the final Angular/Power BI component library.
13 / HI-FI · BOOK OVERVIEW
CLICK ME TO VIEW THE DESIGN CRITIQUE OF LANDING PAGE
STAGE 01 · TRIAGE
AI CO-PILOT · CAUGHT A RISK

From two hours to under couple of minutes.

strand.finance / book / overview
AS OF 09:02 ET
14 / HI-FI · DRIFT FORECAST
7-DAY HORIZON
STAGE 02 · DECIDE
PHASE 1 SOLUTION · COMPLIANCE

Compliance shifts from autopsy to early warning.

From detection to decision in a single screen. Action moves to STAGE 03.
01
Forecast horizon, visualized. Today is the blue line. The breach is the red line. The space between is the action window.
02
Probability, not certainty. The model says 92% — and shows the band, never a single number.
03
Inline action. "Rebalance" sits on the row. No modal. No three-step trap.
04
Impact: compliance escalations −54%.
strand.finance / risk / drift-forecast
7D FORECAST
15 / HI-FI · MEETING MODE
<5 MIN PREP
STAGE 03 · ACT
PHASE 1 SOLUTION · ACTION

From decision to action — in under a minute.

strand.finance / households / sterling / copilot-execute
DRAFT v3 · 09:14 ET
16 / SCALE
RM COMMAND CENTER
STAGE 04 · COMMUNICATE
CONSOLIDATED VIEW

Closing the loop — from analysis to client communication.

strand.finance / jameson / overview
01 · AGGREGATE PERFORMANCE
Macro view of all managed assets vs benchmarks.
strand.finance / jameson / performance
02 · DEEP DIVE ANALYTICS
Historical outperformance tracking and volatility profiling.
03 · CLIENT COMMUNICATION
AI-drafted reports. RM-approved. Delivered with audit trail.
17 / FLOW · STEP 01
DETECT & DIAGNOSE
DETAILED USER FLOW

Step 01: Detect & Diagnose

SYSTEM ACTION
Detecting Mandate Breaches
The system automatically flags any mandate breaches across the household book. AI provides an immediate impact analysis, surfacing the "Why" behind the drift before the RM even opens the client file.
18 / FLOW · STEP 02
REVIEW STRATEGY
DETAILED USER FLOW

Step 02: Review Strategy

RM INTERVENTION
One-Click Rebalancing
The RM reviews the proposed trades. With a single click, they can execute a complex rebalancing strategy across multiple holdings and asset classes, all while maintaining strict compliance with the Investment Policy Statement (IPS).
19 / FLOW · STEP 03
EXECUTE REBALANCE
DETAILED USER FLOW

Step 03: Execute Rebalance

VERIFICATION
Reduced Choice Architecture
The AI pre-selects the optimal trade path, allowing the RM to make faster, higher-confidence decisions. By limiting visible options to those most relevant to the breach, cognitive load drops sharply at the highest-stakes moment in the flow.
20 / FLOW · STEP 04
CONFIRM SUCCESS
DETAILED USER FLOW · VALIDATION

Step 04: Confirm Success

VALIDATION
Visual Confirmation
The UI provides immediate visual feedback confirming the success of the trades. The RM sees a "clean" mandate view, ensuring that the household portfolio is now perfectly aligned with their financial goals.
21 / FLOW · STEP 05
NOTIFY CLIENT
DETAILED USER FLOW

Step 05: Notify Client

AI SYNTHESIS
Personalized Communication
The AI co-pilot automatically drafts a personalized email to the client, explaining the rebalancing action taken, the rationale behind it, and attaching the updated trade reports for transparency.
22 / TRANSFORMATION
SCREEN BY SCREEN
BEFORE / AFTER

The transformation, in one table.

● BEFORELEGACY PLATFORM · 2024
BOOK OVERVIEW
Table of 45 clients × 12 columns. RM scans, gives up, opens Excel.
PREP
2 hours across 5 systems. Manual CSV exports. Word + PowerPoint.
DRIFT
Reactive. Post-breach email from compliance, weeks late.
STATEMENTS
40-page PDF of jargon. Most clients shred them unopened.
MOBILE
Desktop PDFs squinted at on a phone.
SUCCESSION
"Ask the departing RM." Context evaporates on the last day.
● AFTERSTRAND · 2026
BOOK OVERVIEW
AI-triaged top 3 households with reasoning, confidence, and inline action.
PREP
under couple of minutes in Meeting Mode. Tone-matched narrative ready to ship.
DRIFT
Predictive widget. 7 days ahead. 92% confidence, inline rebalance.
STATEMENTS
3-paragraph NLG summary tuned to client literacy. Plain English toggle.
MOBILE
Native PWA with voice-to-CRM. 71% same-day note logging.
SUCCESSION
Ask AI bar. 10 years of notes queryable on day one.
Outcomes shown reflect a combination of measured results from the original engagement and modeled projections based on competitive benchmarking.
23 / USABILITY
12 RMs · 3 FIRMS
USABILITY TESTING

SUS 87. Top tenth percentile.

TASK SUCCESS AVG TIME VERDICT
Find the top client to call today
100%
8s
PASS
Run a full pre-meeting prep
92%
45s
PASS
Triage a drift alert end-to-end
83%
90s
FIXED V4
Capture meeting notes on mobile
100%
35s
PASS
Answer "Apple exposure across household?"
92%
12s
PASS
WHAT FAILED · V3
Initial drift triage was confusing — testers expected one-click resolve, but we'd buried "Rebalance" in a 3-step modal. V4 brought the action inline on the alert card.
SYSTEM USABILITY SCALE
87/100
TOP 10th PERCENTILE
Industry average for B2B finance tooling is 68. The legacy platform scored 41.
PASS N=12 3 FIRMS
24 / METHODOLOGY & TECH
DESIGN TO DEVELOPMENT
PROCESS & HANDOFF

From user insights to Angular components.

1. User-Centered Design Process

Generative Research & Synthesis
Shadowed 12 RMs and collaborated with Quant teams to translate complex financial datasets (risk, TWR, volatility) into decision-focused interfaces.
Iterative Prototyping
Progressed from low-fi Information Architecture (IA) tests to high-fidelity dashboards. Validated task flows cut interaction depth by 60%.
Accessibility & Inclusion (WCAG)
Enforced AAA contrast for all financial data. Implemented screen-reader friendly data tables and colorblind-safe palettes for variance indicators.

2. Engineering Collaboration

Angular Component-First Design
Created a scalable, modular design system for the Angular engineering team. Delivered clear specs for states, transitions, and lazy-loading chart behaviors to handle large datasets.
Power BI Integration Constraints
Designed advanced visualizations (e.g., Variance Analysis, KPIs) mindful of Power BI's custom visual SDK limitations, ensuring high fidelity without breaking dashboard performance.
Cognitive Load Management
Utilized progressive disclosure—separating global KPIs from deep drill-downs—so RMs see actionable insights immediately without being overwhelmed by data density.
25 / THANK YOU
FIN
STRAND FINANCE

Lets build something
exciting together.

"The best way to predict the future is to design it."

Four verbs. One workspace. The RM's day, rebuilt.
Four verbs. One workspace. The RM's day, rebuilt.
Four verbs. One workspace. The RM's day, rebuilt.
EXPLORE THE PRODUCT PROTOTYPE
LAUNCH AI PRESENTER
PORTFOLIO

If you want to know more about this process in detailed overview, connect parth on the email id provided. Its easy for you to click and copy his email id directly.

Case study notes: Original Strand Finance engagement under NDA. Recreated visuals + benchmarked projections shown for portfolio purposes.
PORTFOLIO
Parth K Parekh - UX Strategist, Designer & AI Consultant
CONTACT
LinkedIn | mr.parekhparth@gmail.com